Category: AI Strategy
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The MotiveLab Framework for Marketing and Sales AI
MotiveLab is committed to clarifying the world of Marketing and Sales AI, dispelling hype and myth about AI applications, tracking the development of new technologies, and helping businesses integrate AI effectively to transform their marketing and sales practices. The first step in this journey is establishing a map that makes sense of the complicated domain…
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AI-ification: The Race to Offload Everything
What should we make of the wholesale leap into AI, as marketing and sales professionals, and how should we approach integration?